Where is a prospect in his decision-making process? In the customer journey, we often distinguish the phases BEFORE and AFTER the purchase. The front is…
Swiss Pro Data22 February 2021
If you are an industrial SME manager, these figures should appeal to you! 84% of the information used during a project by Internet user with…
Swiss Pro Data7 January 2021
SEO, an acronym the machine industry should know! SEO, SEA, SERP are all acronyms that are difficult to understand. Among them, however, are three letters…
Swiss Pro Data15 December 2020
The sales function within a B2B company is changing, it's time to adapt to this new reality! Studies show that today, nearly 60% of an…
Swiss Pro Data1 December 2020
Digital strategies offer SMEs in the machinery industry a fantastic growth opportunity! As we know, industrial SMEs have valuable know-how that enables them to meet…
Swiss Pro Data26 November 2020
An important goal of manufacturers is to develop a machine that can meet the needs of several industries. The goal is to make the most…
Swiss Pro Data5 November 2020
Your website is more than just a 24/7 illuminated window shop ! For many SMEs, the website is seen as a one-way tool, much like…
Swiss Pro Data5 November 2020
LinkedIn campaigns are effective in B2B, but what to put in them? For B2B, paid LinkedIn campaigns are a very interesting promotional tool. They allow…
Swiss Pro Data5 November 2020
