sales 4.0 Archivi - Swiss Pro Data

Articles

There will be a before and an after COVID for B2B sales

SALES 4.0 | There will be a before and an after COVID for B2B sales When we talk about B2B sales, there will be a…

Swiss Pro Data22 February 2021

Articles

Where is a prospect in his decision-making process?

Where is a prospect in his decision-making process? In the customer journey, we often distinguish the phases BEFORE and AFTER the purchase. The front is…

Swiss Pro Data22 February 2021

Articles

Are paid search engine campaigns suitable for B2B businesses?

Are paid search engine campaigns suitable for B2B businesses? Few figures are available for B2B to assess the performance that can be expected from a…

Swiss Pro Data20 February 2021

Articles

4 essential technical terms to talk to your digital marketing teams

4 essential technical terms to talk to your digital marketing teams! Often in articles or posts, we are faced with all kinds of acronyms, the…

Swiss Pro Data17 February 2021